Dear Busy, Overworked Colleague,

This is your moment of truth. What you do (or don't do) in the next few minutes and hours could determine your destiny and that of your family or haunt you for the rest of your life.

At any moment you, your income, your reputation and your firm could go from thriving to barely surviving! That's because cyber criminals today stop at nothing to target businesses JUST LIKE YOURS.

Hackers, cyber criminals and nation state actors are plotting their next attack that could cost you millions of dollars, as well as massive amounts of stress, anxiety, lost time, reputation damage, and even your best clients.

You’re probably thinking I’m a crackpot, making outrageous statements. Unfortunately, I’m not, and I need to “shake” sense into you and wake you up to the reality of the situation.

Perhaps you’re thinking you don’t have time for this, so you’ll abdicate it to your practice manager or general manager, which would be a critical, expensive mistake.

At the end of the day, you’re the one who is risking everything, putting your neck on the line. This is NOT something you can afford to abdicate or ignore.

Statistics show 60 percent of small to medium businesses are forced to close their doors, in the 6 months after suffering the devastating effects of a cyber attack. According to the Ponemon Institute Cost of a Data Breach report from 2020, the average cost is US $1,520,000.

It’s like the iceberg that sunk the Titanic. It appeared very small on the surface, yet beneath the surface, it was HUGE and we all know the rest of that story.

So, where do these costs come from? According to Deloitte, 90 percent of the costs are beneath the surface. Here are some of what you can expect.

• Escalating insurance premium increases.
• Increased cost to raise debt.
• Inability to operate your firm, service clients and obtain new ones.
• Devaluation in your trade name.
• Loss of your intellectual property, possibly sold to a competitor.
• Loss of customers or clients.
• Reputation damage.

 As Warren Buffet famously said “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

An example I heard of from a peer from my industry was a company that had to pay a US $250,000 ransom, yet that was not the end of it. When they totalled up the lost sales and restoration costs, alone was US $4,400,000. Can you afford that?

Naturally, that poses several more questions.

• What is your firm currently paying you in income as a salary and profit distribution this year?
• How much does it total to, over the lifetime of your firm?
• What would the amount be in the future?
• What would you do if this disappeared overnight, and you could never get it back?
• How would this affect you and your family’s goals, long term?

Now, that you’ve spent time thinking about those questions. Ultimately, you’ll find my statements are not outrageous at all.

I encourage you to act at once,
by completing and submitting the form
on this page.